The DIY Investor.
You hold 30–60 stocks across taxable, IRA, and 401k accounts. You read the headlines, you skim the earnings, but the truth is you can't keep up with all of them. Once a quarter you wonder if any of them are quietly deteriorating.
GMI is built around one specific kind of investor — patient, fundamentals-driven, in it for years not days. If you have a real portfolio, real money in it, and you'd rather understand what you own than chase whatever's hot this week, you're in the right place. Below are the nine investor types we built GMI around — and, further down, the seven types we honestly didn't.
You hold 30–60 stocks across taxable, IRA, and 401k accounts. You read the headlines, you skim the earnings, but the truth is you can't keep up with all of them. Once a quarter you wonder if any of them are quietly deteriorating.
Most of your money is in VOO, QQQ, total-market funds, or a target-date fund. You've never actually looked at what's inside. The expense ratio is fine, the chart goes up — but you couldn't name three stocks pulling the average down.
You work from watchlists. The Motley Fool 100, Nasdaq sector leaders, an investing newsletter's latest picks, your own screener output. You don't need essays on each one — you need them ranked against each other.
Buy great companies, hold them, ignore the noise. Your portfolio turnover is low and your time horizon is decades. But every quarter you want a non-emotional check on whether your conviction holdings are still as strong as you think.
You're inside ten years of retirement or already in it. Don't-lose-it matters more than catch-the-next-NVDA. You want to know which positions are showing cracks before they hit your statement, and you'd rather sell a winner early than ride a loser down.
Six-figure day job, portfolio on the side. You manage it actively when you have a Saturday morning, and barely at all the rest of the time. Subscription fees feel like paying for a gym you never visit — but you still want serious tools when you do show up.
You've tried Stock Rover, Simply Wall St, Seeking Alpha Premium, maybe even Morningstar. You paid for six months, used it for two, kept paying anyway. You've spent more on tools that sat idle than you'd care to admit, and you're tired of the auto-renew.
Three to ten people make decisions together. You need everyone looking at the same data with the same methodology — not one member's ChatGPT essay and another's gut feeling. Reproducibility matters; so does a defensible audit trail.
Independent RIA or small fee-only practice. Fifteen to fifty client portfolios, all needing a quarterly review, none of them similar enough to template. You don't have an analyst team — you need a tool that does the synthesis layer fast.
GMI was built around one specific worldview: methodical, patient, fundamentals-driven investing. That isn't the only way to make money in markets — it's just the one we built for. The quick-buck approaches below are real strategies and there are real tools built for them. They just aren't us, and we'd rather tell you that upfront than take your $0.30 and have you bounce.
The honest read: we'd rather you self-select out here than discover six weeks later that the workflow doesn't fit your situation. Different approaches need different tools — naming what we're not is part of being clear about what we are.
You hold actual stocks or ETFs — not just crypto, not just options, not just an index.
You can name at least five things you own. (We're not the SEC; ballpark counts.)
You've had the thought "I should really look at what I own more carefully" at least once this year.
You'd rather make your own decision from good data than be told what to buy.
You're tired of paying monthly for tools you barely open.
You hold things long enough that fundamentals actually matter — days, weeks, months, years.
Four or more checkmarks and you're squarely in the audience GMI was designed for.
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Disclaimer: Grade My Investments is not a registered investment advisor and does not provide financial advice. All reports and AI-generated analytics are for informational and educational purposes only — not personalized recommendations. Full Terms.