Grade My Investments

Harley-Davidson, Inc. (HOG) Stock Grade

HOG · Consumer Cyclical

C-
Grade updated: September 29, 2026
Computed by the GradeMyInvestments scoring model from revenue growth, profitability, balance-sheet strength, and analyst targets.
Market Cap
$2.6B
P/E Ratio
7.3
Revenue Growth (YoY)
-13.8%
Net Margin
7.6%
Return on Equity
10.8%
Dividend Yield
3.4%

About Harley-Davidson, Inc.'s fundamentals

Harley-Davidson is a small-cap motorcycle manufacturer currently trading at a low valuation multiple with a P/E ratio of 7.3. The company is experiencing significant headwinds, with revenue declining 13.8% year-over-year, though it maintains a respectable net profit margin of 7.6% and generates a 10.8% return on equity. The stock offers a 3.4% dividend yield, providing income to shareholders despite the recent revenue contraction.

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