Grade My Investments

Harley-Davidson, Inc. (HOG) Stock Grade

HOG · Consumer Cyclical

C-
Grade updated: July 18, 2026
Computed by the GradeMyInvestments scoring model from revenue growth, profitability, balance-sheet strength, and analyst targets.
Market Cap
$2.5B
P/E Ratio
7.3
Revenue Growth (YoY)
-13.8%
Net Margin
7.6%
Return on Equity
10.8%
Dividend Yield
3.5%

About Harley-Davidson, Inc.'s fundamentals

Harley-Davidson is trading at a relatively low valuation multiple with a P/E ratio of 7.3, while maintaining a net profit margin of 7.6% and generating a 10.8% return on equity. However, the company is currently facing headwinds with revenue declining 13.8% year-over-year, suggesting weakening demand in the recreational vehicle market. The stock offers a 3.5% dividend yield, which may appeal to income-focused investors despite the recent revenue contraction.

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