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Booking Holdings Inc. (BKNG) Stock Grade

BKNG · Consumer Cyclical

A+
Grade updated: August 16, 2026
Computed by the GradeMyInvestments scoring model from revenue growth, profitability, balance-sheet strength, and analyst targets.
Market Cap
$164.3B
P/E Ratio
32.2
Revenue Growth (YoY)
+13.4%
Net Margin
20.1%
Return on Equity
Dividend Yield
0.7%

About Booking Holdings Inc.'s fundamentals

Booking Holdings generates strong revenue growth at 13.4% year-over-year while maintaining an impressive net margin of 20.1%, demonstrating efficient operations and pricing power in the travel services market. The company trades at a P/E ratio of 32.2, reflecting premium valuation relative to broad market averages. With a market capitalization of $173.8 billion and a modest dividend yield of 0.7%, the company appears to prioritize reinvestment and growth over shareholder distributions.

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